Your manufacturing process is the best. The market is there. Demand for your product is growing. Your American-made medical products should just sell themselves in Asia and the Middle East, right?
The missing ingredient is motivated, knowledgeable local medical dealers.
In each ... Read More
I want to tell you about my sales pitch when my company, Asian Medical, is recruiting dealers to sell medical equipment in Asia and the Middle East.
“The good news is that the product is made in California,” I say. “And ... Read More
As a medical equipment manufacturer, you want your dealers out in the field closing sales and expanding your market. But how do you motivate and hold accountable dealers who are thousands of miles and dozens of time zones away?
Short answer: ... Read More