When faced with too much competition, instead of splitting the pie, consider making more pie. Expand your customer base internationally.
Many factories can’t handle the start-up and operating expense of a global sales channel. But there’s an alternate strategy: Outsourcing international ... Read More
Wondering if there is a “magic formula” for American medical equipment manufacturers seeking to do business in Asian-Pacific countries?
The answer is both yes and no. Let me explain.
No. because selling medical equipment — or anything else — in Asia is ... Read More
One of the hot new buzzwords in the tech-startup world these days is “pivot.” Businesses launch with one business plan, product or idea, then pivot, or change direction, as the market does.
A recent high profile example is Instagram, which started ... Read More
A year ago, could you spell Myanmar? Pronounce it? Find it on a map?
Most importantly: Did you see it as a new untapped frontier for your products?
Until very recently, the Southeast Asian country formerly known as Burma was known mostly ... Read More