Your manufacturing process is the best. The market is there. Demand for your product is growing. Your American-made medical products should just sell themselves in Asia and the Middle East, right? Wrong. The missing ingredient is motivated, knowledgeable local medical...
As a medical equipment manufacturer, you want your dealers out in the field closing sales and expanding your market. But how do you motivate and hold accountable dealers who are thousands of miles and dozens of time zones away? Short answer: You don’t. We do....
When faced with too much competition, instead of splitting the pie, consider making more pie. Expand your customer base internationally. Many factories can’t handle the start-up and operating expense of a global sales channel. But there’s an alternate strategy:...
One of the hot new buzzwords in the tech-startup world these days is “pivot.” Businesses launch with one business plan, product or idea, then pivot, or change direction, as the market does. A recent high profile example is Instagram, which started life as...
Wondering if there is a “magic formula” for American medical equipment manufacturers seeking to do business in Asian-Pacific countries? The answer is both yes and no. Let me explain. No. because selling medical equipment — or anything else — in...
