Talk to me about my medical equipment export business, and you’re going to hear that expression a lot. I love helping reduce the U.S. trade deficit.
I love helping companies in Texas get purchase orders from dealers in countries they’ve never traveled to, who they’ve never met and will pay them in advance for their products.
A month later, that factory sends me a commission check, and they’re very happy to do so.
Win-win.
Then they get a purchase order from Japan. Again, they’ve never been there and they may not even have met that dealer who’s selling their product. Tomorrow, the value of that purchase order is going to be wire transferred to the bank in Texas, and next week they’ll ship it. A month later, they pay me a commission.
Win, win, win.
Then that US factory puts a little pin over Japan on their wall map, the sales department smiles, and they tell everyone, “We’re exporting our equipment to Japan.” Then they go to lunch (probably sushi), and they’re real happy, the person who hired me is really happy, and, of course, I’m ecstatic.
Next, the boss gets a sales reports and says, ‘What’s this order from Japan? Who’s this Japanese customer? Who flew to Japan to get this order? How much did that cost me?’”
The guy who hired me smiles and says, “We didn’t fly to Japan. We pay O’Malley a commission for getting us that order, but the value of that commission is a lot less than an airplane ticket to Japan.”
I love making people who hire me look good to their bosses. They grow sales, get orders from countries they don’t travel to from dealers they never met.
Win-win.