Geographically, both countries are in the Asia Pacific region. But they’re unique. Doing business there is more like doing business in Europe than in Asia, culturally speaking.
New Zealand is a hot new travel destination and it’s also an interesting business market. The entire country is pretty small– only 4-5 million people. It’s a country the size of metro Chicago or Singapore–not that big, but a good place to sell medical equipment.
Australia and New Zealand are the only two countries that didn’t go through a recession in the past four or five years. They’ve got money to spend, and both have a strong health care system. Their economies are good, primarily because of the mining and commodity materials they export, such as gold, silver, coal and precious metals.
I have good customers in Sydney and Melbourne in Australia and in Auckland, New Zealand. I’ve been to both countries many times, and I like traveling and doing business down under.
If you’d like to expand your sales to the Pacific Rim, contact me for a no-obligation consultation.